When the Club announced the completion of funding for the new stadium project (23 February 2004), members of the Board stated that the Club would consider selling the naming rights for the new stadium.
当俱乐部宣布新体育馆项目的资金完全落实时（2004年2月23日），阿森纳董事会的成员就声明俱乐部有意出售新体育馆的命名权。
After much discussion, the Club has decided move the issue forward and appoint Los Angeles based Envision, the world's leading naming rights and sports entertainment agency, to manage the naming rights process.
经过讨论后，俱乐部决定继续推动这一意向，并指定了洛杉矶的Envision公司，来进行命名权赞助商的寻找。Envision公司是世界上命名赞助和运动娱乐方面的领导者。
Envision, who have to date secured over a billion dollars in sponsorship for professional sporting teams and venues including the STAPLES Center home to the LA Lakers, will be charged with obtaining a multiyear deal offering the prospective partner exclusive naming rights and significant marketing benefits connected with the Club's new stadium.
Envision公司，到目前为止已经为职业运动队和比赛场馆赢得了超过10亿美元的赞助，包括洛杉矶湖人队的主场斯台普斯中心（译者注：Staples是北美著名办公文件用品经营商）。该公司将负责为阿森纳寻找新体育馆的长期赞助商，赞助商将取得独家命名权和其他重大的市场营销利益。
Arsenal managing director Keith Edelman said: "We are delighted to have appointed Envision as it is evident from their portfolio of clients that they are the world's leading naming rights specialist. We are building more than a world class stadium which will provide one corporate partner with a unique branding opportunity offering significant competitive advantages. We look forward to working with Envision and joining with a partner who places value on their image and association with our Club, stadium and powerful international audience reach."
阿森纳的执行董事埃尔德曼说‘我们很高兴和Envision公司合作，从他们手中的顾客名单可以看出他们在冠名权方面处于世界领先地位。我们正在修建一座世界水准的体育馆，这将会给和我们合作的商业伙伴带来独一无二的宣传其品牌的机会，并带来巨大的竞争优势。我们期待和Envision公司的合作，以及和重视自身形象，重视与阿森纳俱乐部和体育场合作，以及阿森纳国际影响力的命名赞助商的合作。‘
