2004年3月3日
Edelman - What's in a name for the new stadium
埃尔德曼:新体育场的名字是什么
With funding for the new stadium now secured, the focus of attention is turning to more specific matters. For a start, what it will be called.
现在当新体育场的资金问题已经落实,公众的注意力转移到了更具体的问题上。第一个问题就是,它应该叫什么。
Managing director Keith Edelman says that a decision has not been made. There is a possibility of a sponsored name but, he argues, any decision will be based on economics, something understandably prominent in the Club's thinking, and whether any potential sponsor is appropriate.
执行董事凯斯 埃尔德曼说现在还没有决定。体育场有可能会以赞助商的名字命名,不过他说,任何决定都将基于经济方面的考虑-可以理解这是俱乐部的决策中重要的因素,以及潜在的赞助商是否合适。
"It obviously depends on the level of sponsorship that someone comes up and offers us," said Mr Edelman. "But it is also linked to whether we feel the sponsor is appropriate to be associated with the Club.
‘这当然取决于赞助商提供的资金数量,’埃尔德曼先生说,‘但是,这也和我们认为该赞助商和俱乐部联系起来是否合适有关。’
"In the States, some of the stadia have got substantial amounts from sponsorship, up to £8 million or £9 million a year, which is a considerable amount of money over 20 years.
‘在美国,有些体育馆得到了可观的赞助,最多有八到九百万英镑一年,在20年时间里,这是一个很大的数字。’
"But no one in the UK has ever got substantial amounts; maybe less than £1 million or possibly £200,000-a-year. But it all depends on the level of interest that you get.
‘在英国还没有人得到这么多赞助,也许是少于一百万或者二十万英镑一年。但这取决于你能引起赞助商多大的兴趣。’
"You can't really gauge that until you've got a definite project and then you can go out and talk to people."
‘你不能真正衡量这些,直到你有了一个确定的项目,然后你才能和别人谈论。’