欧洲：LG是阿森纳签下最近的大牌。新合作伙伴关系可以看出韩国电子巨人成为欧洲主要俱乐部场内场外移动电话的官方赞助商。
LG和阿森纳联手是由于俱乐部正处于最成功的时期，全世界拥有3000万的球迷，而超过200万的球迷是英国本地球迷。过去十年取得的荣誉包括3个英超冠军，4次足总杯冠军，当然今年还打进了冠军杯决赛。
令人兴奋的合作关系将在阿森纳在06/07赛季8月1日开赛，搬进60000人容量的新球场时同时启动，将会从LED数字电子牌看到LG标志，并且从全球场的高清晰画面上看到广告播出。阿森纳是英超仅有两家俱乐部中拥有革命性的周边广告技术之一，
The three year partnership will also see LG and Arsenal work together to give fans the opportunity to get closer to their heroes and enhance their enjoyment of following the team by running various matchday promotions. LG will have access to its own hospitality box, match day tickets and exclusive signed shirts – which can all be used in promotional activities. LG will also set up reciprocal links to the Club’s official website Arsenal.com, which generates over 2 million monthly unique users.
三年合作关系同时也可以让LG和阿森纳共同让球迷有机会与他们心中的英雄更亲近。
Access to Emirates Stadium on non-match days is also an integral part of the agreement with the venue to be used for LG-led events and promotions.
Managing Director of Arsenal FC, Keith Edelman, said: “We’re delighted to welcome on board such a global brand as LG Electronics in what is an exciting time for the Club. Arsenal is entering a new era with our move to Emirates Stadium, and more than ever we are in a position to offer premium benefits to blue-chip brands. We very much look forward to developing this new partnership.”
阿森纳总裁埃德尔曼非常高兴的像LG电子的世界名牌表示欢迎。
Brian Na, President of LG Electronics within the UK, said: “We are very excited to be working with one of the most successful and respected clubs in English football. We hope that this is a long and fruitful partnership that will continue to raise our brand awareness in the UK.”